Consumer Behavior
Frequency Of Sharing Videos [INFOGRAPHIC]
Frequency Of Sharing Videos Infographic: Of the 17.9% who are sharing videos at least once a week, 8.6% are sharing daily.
Read MoreGlobal YouTube Video Views [INFOGRAPHIC]
Global YouTube Video Views Infographic: Less than 25% of video views worldwide are watched on YouTube.
Read MoreTwitter Engagement Rates By Day Of The Week, 2013 [CHART]
What’s the best time of day, day of the week, and month of the year to tweet?
Read MoreHow People Form Impressions Of Companies, September 2014 [CHART]
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Read MoreInstagram Users By Age, September 2014 [CHART]
1 in 5 internet users around the world aged 16-64 have an Instagram account as of Q2 2014
Read MoreInfluential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]
Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.
Read MoreInfluences Over Consumers' Purchase Decisions, November 2014 [CHART]
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
Read MoreGlobal Video Ad Shares By Social Channel, November 2014 [CHART]
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
Read MoreMedia & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]
Brand building and loyalty were the top online priorities for media and entertainment companies.
Read MoreWhy Consumers Go Online, November 2014 [TABLE]
There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.
Read More