Consumer Behavior Archives - Page 166 of 547

Changing Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Newspapers' Online Reach By Demographic, August 2014 [CHART]

Newspapers’ digital audience grew to 164 million unique visitors (aged 18+) in August 2014.

Companies That Connect With Mobile Users Across Channels, June 2014 [CHART]

43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.

TV Average Audience Trends, Q3 2014 [CHART]

Overall TV viewership – measured by audience levels – is in fact steady.

Amazon.com Search Click-Through Rates By Position, November 2014 [CHART]

There is only a 19.7% chance that Amazon.com shoppers would view the second page of search results.

Demographics Of American Broadband Users, 2013 [CHART]

74.4% of American households reported using the internet (most commonly via a cable modem – 42.8%) and 73.4% a high-speed connection.

Americans' Use Of Communication Devices By Age Group, November 2014 [CHART]

Americans under the age of 50 said that texting was the form of communication they most frequently used.

Companies' Social Good Messages, October 2014 [CHART]

Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities

American College Student Demographics, 2013 [CHART]

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

Hispanics' Attitudes Toward US Social Progress, November 2014 [CHART]

Hispanics are generally optimistic about the direction the country is taking in health care, equal opportunity and jobs, but they also feel that Latino discrimination is getting worse (36%) rather than better (22%).