Consumer Behavior
Thanksgiving Social Media Chatter [INFOGRAPHIC]
This infographic from Viralheat examines more than 150,000 tweets and updates about “Thanksgiving dinner” and illustrates the social media discussion about the holiday.
Read MoreTypes Of Content Young Millennials Share On Social, August 2014 [TABLE]
Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.
Read MoreMillennials Who Feel Their Peers Share Too Much Online, August 2014 [CHART]
81% of US teens and young adult internet users felt people their age shared too much information online.
Read MorePurchases Made With Reward Points By Airline/Hotel Loyalty Members, February 2014 [TABLE]
Younger travelers favored rewards such as merchandise, gift cards and hotel upgrades over more valuable redemptions like free airline tickets.
Read MoreNumber Of Hotel Loyalty Programs Travelers Belong To, Q1 2014 [CHART]
45% of US millennials belonged to none or just one loyalty program.
Read MoreExpected Spending Habits By Generation, June 2014 [TABLE]
A slightly above-average proportion of millennials planned to reduce outlays on entertainment and eating out.
Read MoreCEO & CMO Views On Marketing Performance, November 2014 [CHART]
Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.
Read MoreUS Millennials’ Interest In Mobile Health Care Services, November 2014 [CHART]
Some 48% of American adults would be extremely (25%) or very (23%) interested in being able to check their blood pressure on a smartphone or tablet were this available to them
Read More2014 Thanksgiving Weekend Shopping Intentions [CHART]
Some 61.1% of American adults will or may shop on Thanksgiving Day (Thursday), Friday, Saturday or Sunday, a similar expectation to last year, per the NRF.
Read MoreNetflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
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