Consumer Behavior Archives - Page 163 of 547

B2B Buyers' Online Research By Channel, October 2014 [CHART]

Some 94% of B2B buyers report conducting some degree of research online before making a business purchase, including 55% who do so for at least half of their purchases.

Daily Deal User Demographics, October 2014 [CHART]

Roughly 4 in 10 American adults use online coupons or deals like those offered by Groupon.

Personalization's Effect On Channel Conversion Rates, November 2014 [CHART]

32% of marketers have experienced a major lift in search engine marketing conversion rates since implementing personalization.

Consumers’ Attitudes Toward Private Label Products, November 2014 [CHART]

Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money.

Women's Concern Over Privacy, November 2014 [CHART]

More than one-third (35%) of American women report having become more concerned about their online privacy over the past year.

Consumers' Relationships With Brands, October 2014 [CHART]

45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.

Video Viewing On Tablets, October 2014 [CHART]

Table ownership increased from 40% in 2013 to 50% in this year’s study.

Marketing Programs Salesforce Users Are Investing In, October 2014 [CHART]

Customer engagement is a central theme running through this latest analysis of how companies are using Salesforce.

Affluents' Top 5 Holiday Gift Categories, 2013 vs 2014 [CHART]

45% of affluents planned to do their holiday shopping online, while 35% said they’d do so in-store.

Where Affluent Americans Plan To Shop For The Holidays By Generation, August 2014 [TABLE]

Among US internet users with a household income of $75,000 or more, online-only stores such as Amazon.com and eBay were the shopping venues of choice, cited by 71%.