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Consumer Behavior

Social Login Use By Network, 2012-2014 [CHART]

After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.

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What US Teens Buy, October 2014 [CHART]

What US teens buy: Half of teen spending is concentrated in 3 categories.

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How Shopping Apps Can Improve, October 2014 [CHART]

Asked to identify the top-3 of 11 areas of improvement, 44% of mobile device owners (smartphones and tablets) cited unique savings or discounts.

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Primary Mobile Channels Through Which NFL Fans Share Content, September 2014 [CHART]

54% of fans accessed NFL content on their mobile devices.

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US Tablet Users & Penetration, 2013-2018 [CHART]

147.1 million people in the US will use a tablet of any kind at least monthly this year.

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US iPad Users & Penetration, 2013-2018 [TABLE]

Growth in the number of US iPad users was still nearly 30% last year, but this will plummet to 5.7% this year and continue dropping—quickly—through 2018.

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9 Blog Marketing Tactics [INFOGRAPHIC]

This infographic from Survey Analytics illustrates 9 essential blog marketing tactics.

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Mobile Ad Engagement, October 2014 [TABLE]

While more than 72% of US mobile device users had seen ads on their mobile devices, just around one-quarter of those users actually clicked on them.

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Preference For Free vs. Paid Mobile Apps, October 2014 [TABLE]

35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.

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Global Mobile Broadband Adoption, 2014-2018 [CHART]

From a global perspective, mobile broadband networks are still in the early stage of adoption.

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