Consumer Behavior
Mobile Ad Behavior By Gender & OS, October 2014 [CHART]
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.
Read MoreAlignment Between Sales Training & B2B Demand Generation, October 2014 [CHART]
About 1 in 10 B2B marketers & salespeople report a complete level of coordination between their demand generation and sales training teams.
Read MoreEmail Engagement By Device Type, December 2014 [CHART]
PCs accounted for 72.2% of overall clicks for the subset of email addresses examined in the study, despite representing a smaller 64.2% of email addresses.
Read MoreTwitter Users & TV Viewership By Source, December 2014 [CHART]
Twitter users are more likely than non-users to watch various types of video content during a typical week.
Read MoreB2B Cost-Per-Lead By Channel, October 2014 [CHART]
Email marketing (house list), with 66% rating this channel as having a very (30.4%) or somewhat (35.6%) low cost.
Read MoreTop Ways Social Media Provides Enterprises Value, October 2014 [CHART]
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
Read MoreShowrooming vs Webrooming On A Smartphone, October 2014 [CHART]
Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.
Read MoreGlobal Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Read MoreMobile Share Of Online Payments By Region, Q3 2014 [CHART]
Globally, payments over mobile devices represented 23.3% of total online payments during Q3.
Read MoreUse vs Effectiveness Of B2B Content Marketing Tactics, August 2014 [TABLE]
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
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