Consumer Behavior
Americans’ Attitudes Toward Mobile Payments By Generation, October 2014 [CHART]
Millennials are about twice as likely as older generations to view mobile payments as easier and more efficient than other payment methods.
Read MoreIn-Store Mobile Researchers, March 2014 [CHART]
Auto dealerships out-indexed every other vertical in the survey as a place where shoppers would want to use their devices in-store.
Read MoreShare Of Time Spent Consuming Online Content By Device, March 2014 [CHART]
For now, most research time is still spent on PCs.
Read MoreTop Connected Car Features, Q2 2014 [CHART]
The most desired connected car features for US digital users are internet-enabled navigation.
Read MoreConsumer Familiarity With Connected Car Services, March 2014 [CHART]
More than half of buyers worldwide polled in March 2014 were either using such features or wanted them in their next vehicle.
Read MoreUS Mobile Travel Bookers, 2013-2018 [CHART]
More than nine in 10 mobile travel researchers will use smartphones to look up info this year, vs. 81.5% who will use tablets.
Read MoreUS Mobile Travel Researchers, 2013-2018 [CHART]
Half of digital travel researchers will check out flights, hotels and more not only on a desktop or laptop PC but also (or only) via mobile in 2015.
Read MoreEmail Click-Through Rates By Hour, 2013 [CHART]
Trends surrounding click rates by hour scheduled are very similar to those surrounding open rates by hour scheduled.
Read MoreEmail Open Rates By Hour Scheduled, 2013 [CHART]
Open rates tended to be highest for emails scheduled in the evening hours, and lowest for those scheduled in the early morning and during traditional work hours.
Read MoreB2B Buyers' eCommerce Purchase Influences, October 2014 [CHART]
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
Read More