Consumer Behavior Archives - Page 150 of 547

Primary Device Used To Discuss Current Events, Q3 2014 [CHART]

Social media users are much more likely to share content via mobile devices after a major current event occurs.

70% of smartphone app downloaders and 65% of tablet app downloaders reported having used apps during the prior 30 days while alone or by themselves.

80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.

Some 22% of US consumers report having closed an account due to data-privacy concerns.

A slight majority of purchases are made within the first 15 minutes of a shopping session.

TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).

By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

This infographic from Forbes illustrates the relationship between CEOs and their CMOs.

A better understanding of audiences (51%) ranks as the top priority.