Consumer Behavior
Why Customers Abandon Feedback Surveys [CHART]
Some 44% of consumers across the US, UK and Australia say they’ve abandoned a customer feedback survey without completing it, according to a recent study from Medallia.
Read MoreGeneration V's Favorite Social Platforms, 2015-2018 [CHART]
Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys.
Read MoreGeneration V Daily Video Consumption [CHART]
The 8,600 Generation V members surveyed estimated spending less than one-sixth (16%) of their daily video time watching cable TV, down from 23% a year earlier.
Read MoreGeneration V's Preferred Social Media Apps [CHART]
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
Read MorePodcast Listeners, 2018-2022 [CHART]
eMarketer forecasts that by 2022, 83.8 million people in the US will listen to at least one podcast per month, up from 73.0 million people in 2018.
Read MoreTop 15 Brands, 2000-2018 [ANIMATED DATA VISUALIZATION]
This data visualization animated video by Interbrand brilliantly illustrates the rise and fall of brands according to brand value from 2000 to 2018.
Read MoreGeneration X [INFOGRAPHIC]
This Generation X infographic reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
Read MoreStored Retail Email [CHART]
Half of US consumers prefer hearing from retailers by email than via social media, text, display ads or mobile apps, according to a survey report from Yes Lifecycle Marketing. However, the study indicates that the vast majority ignore at least some emails from retailers.
Read MoreVideo View Growth On Facebook & YouTube [CHART]
YouTube and Facebook – the two most popular social media sites in the US – are commonly seen as more consumer-oriented than other, more business-oriented sites such as LinkedIn.
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