Consumer Behavior Archives - Page 148 of 547

Reasons People Become Loyal To Brands, November 2014 [CHART]

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

72% of mobile subscribers aged 13 and older owned a smartphone during the 3-month average period ending in September.

This infographic illustrates the effectiveness of social media marketing versus email marketing.

Organic search remains the leading method by which US adults find online information and websites.

Just 1 in 10 American adults rate the honesty and ethical standards of advertising practitioners as being very high or high.

Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.

Some 63% of Baby Boomers plan to age in place and three-quarters describe their home as one they can stay in as they get older.

Starting the day after Christmas, Internet use in 2013 surged, probably because people were trying out devices they had just received.

Amazon edges Microsoft as the most influential brand on social media by Klout’s scale.