Consumer Behavior
Share Of Companies Offering Mobile Coupons, 2013-2016 [CHART]
Adult tablet users are more likely than adult smartphone users to redeem mobile coupons.
Read MoreMobile Coupon Users & Penetration, 2013-2016 [CHART]
By 2016, 44.5% of marketers are expected to offer mobile coupons.
Read MoreOnline Coupon Users & Penetration, 2013-2016 [CHART]
Online coupon users will account for 55.0% all US internet users in 2014.
Read MoreOnline Video Ad View Share By Device & Duration, Q3 2014 [CHART]
Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.
Read MoreShare Of Time Spent Watching Online Video By Duration & Device, Q3 2014 [TABLE]
Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.
Read MoreWearables People Intend To Buy By Demographic, October 2014 [TABLE]
While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.
Read MoreConnected Devices People Want To Buy, October 2014 [CHART]
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
Read MoreHow People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]
Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.
Read MoreTop Factors Affecting B2B Customer Experience, November 2014 [CHART]
The vast majority (86%) of B2B marketers and executives see customer experience as extremely critical to an organization’s growth.
Read MoreTop Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Read More