Consumer Behavior
Online Consumer Reviews' Influence Over Purchases, December 2014 [CHART]
Almost 8 in 10 American adults read online consumer reviews for product and services before making a purchase.
Read MoreMost Popular TV Networks & Services, December 2014 [TABLE]
Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49.
Read MoreThe Mind Of The Impulse Shopper, December 2014 [CHART]
Youth are the most likely to have made an impulse purchase, with 88% claiming to have done so.
Read MoreInfluence Of Personalization On Channel Conversion Rates, November 2014 [CHART]
32% of global company marketers say they have experienced a major lift in search engine marketing conversion rates since implementing personalization.
Read MoreConsumers’ Perceptions Of Private Label Products, November 2014 [CHART]
Two-thirds of online consumers somewhat or strongly agree that private labels are usually extremely good value for the money.
Read MoreApp Push Message Click Rates, November 2014 [CHART]
App push messages sent during the week have on average 66% higher click-through rates than those sent on the weekend.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MorePrimary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]
31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.
Read MoreConsumers' Post-Christmas Activities, November 2014 [TABLE]
Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.
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