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Consumer Behavior

Top Reasons People Are Not Interested In Digital Currencies, August 2014 [CHART]

Internet users in North America who hadn’t used digital currencies cited a lack of information as the top for not doing so.

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How People Respond To Online Harassment, June 2014 [CHART]

40% of US internet users polled had fallen victim to some form of online harassment.

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How People Respond To Trolls, October 2014 [CHART]

Nearly one-fifth of respondents claimed to have been trolling victims.

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Parents' Monitoring Of Kids' Online Activity, October 2014 [CHART]

Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.

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Device Ownership Among American Kids, October 2014 [CHART]

The majority of US children and teens under 18 have access to some sort of digital device.

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Preferred Channel For Customer Service Inquiries, September 2014 [TABLE]

Social networks were hardly ever the preferred channel for making customer service inquiries.

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Top 7 Reasons People Use Social Customer Service, September 2014 [CHART]

23% of US internet users have used social media for customer services purposes at some point.

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Personalization's Effect On ROI, December 2014 [CHART]

Almost 6 in 10 company marketers agree that the ability to personalize content is fundamental to their online strategy.

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Brand Loyalty By Gender, December 2014 [CHART]

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

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Dark Social Sharing By Content Type, December 2014 [CHART]

Some 84% of global online consumers aged 16 and older report sharing content online.

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