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Consumer Behavior

Frequency Of Video Recording By Smart Phone & Digital Camera, August 2014 [CHART]

Web users were using smartphones much more frequently than digital cameras for video recording.

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Devices People Use To Take Photos, August 2014 [CHART]

The majority of US consumers now use smartphones—eMarketer estimates that penetration will reach 51.8% this year.

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Correlation Between Organic & Paid Mobile App Installs, August 2014 [TABLE]

In most app categories, there is a correlation between paid app installs and organic distribution of the same apps.

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US Social Network Adoption By Gender, December 2014 [CHART]

Only 15% of US adults say they are not a member of any social networks.

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5 Most Populous States, 2010-2014 [CHART]

Florida has overtaken New York to become the third most-populous state in the US, according to the US Census Bureau.

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Holiday Desktop eCommerce Spending, December 2014 [CHART]

Retail e-commerce spending from desktops exceeded $2 billion for the first time on Cyber Monday, representing a 17% year-over-year rise.

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Travel Content Sharing By Age Group, December 2014 [CHART]

Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.

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Top Nonprofit Content Marketing Tactics, 2014 vs 2013 [TABLE]

Social media, cited by 93%, was the top content tactic nonprofit professionals used.

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Nonprofits' Content Marketing Goals, 2013 vs 2014 [TABLE]

While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.

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Doubts/Concerns Over Bitcoin By Age, July 2014 [TABLE]

Nearly half (48%) of US internet users were concerned about potential fraud with virtual currencies like Bitcoin.

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