Consumer Behavior
Marketers' Approach To Personalization, October 2014 [CHART]
Just 5% of client-side marketers worldwide said they were personalizing extensively, and 10% of agency professionals said the same about their clients.
Read MoreMarketers' Planned Tech Spending, January 2015 [CHART]
Some 65% of senior marketing executives anticipate spending more on marketing technology in the coming year.
Read MoreAmericans' Primary Video Viewing Sources In 2020 [CHART]
27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.
Read MoreTeen Attitudes Toward Select Online Activities, October 2014 [CHART]
Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.
Read MoreGlobal Smart Phone Users & Penetration, 2013-2018 [CHART]
The number of smartphone users worldwide will surpass 2 billion in 2016.
Read MoreMobile App YoY Usage Growth in 2014 [CHART]
Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.
Read MoreTop Content Needs For IT Decision-Makers By Purchase Stage, January 2015 [TABLE]
IT decision-makers tend to rely on news articles and product demos early on in the purchase process, turning to product testing and reviews during the vendor evaluation and selection stage, and ROI and other assessment tools to sell internally and authorize the purchase.
Read MorePenetration Of On-Demand Video Services, 2013 vs 2014 [CHART]
3 in 4 TV households in the US now have a DVR, subscribe to Netflix, or use video-on-demand (VOD) services from a cable or telco provider.
Read MoreTop Work Technologies, January 2015 [CHART]
Email (61%) beats the internet (54%) and landline phones (35%) as the most important technology for working internet users.
Read MoreGlobal Smart Device Shipments By Type, 2013-2018 [TABLE]
The number of global shipments of phablets are expected to pass tablets shipped worldwide in 2015 for the first time.
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