Consumer Behavior
Late Night Parental Behavior [TABLE]
The No.1 post-bedtime activity for both mothers and fathers is watching TV or movies, according to a survey by Brigham Young University and Deseret News.
Read MoreVideo Game Platforms by Demographics [TABLE]
Gaming has gone mainstream, with 86% of internet users worldwide noting that they have gamed on at least one device within the past month.
Read MoreMarketing Flywheel [INFOGRAPHIC]
This infographic from Outgrow illustrates using the flywheel concept as a methodology for growing your business. Watch HubSpot CEO Brian Halligan discuss the concept.
Read MoreSocial Media Activities By Platform [PODCAST]
In this episode of ‘Behind the Numbers,’ eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.
Read MoreWho Are Podcast Listeners? [VIDEO]
Edison Research has just published its annual Podcast Consumer report that sheds some light on just who is listening to podcasts and lends support for the idea that audio is a growing opportunity for content marketing.
Read MorePodcasts' Share Of Ear [PRESENTATION]
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
Read MoreNetflix Paid Streaming Subscribers, 2012-2018 [CHART]
Netflix’ subscriber growth rate remains constant. Looking at the trend from Q2 2012 through Q4 2018, the cumulative trendline appears solidly consistent.
Read MoreEmail Personalization [INFOGRAPHIC]
This infographic from Post Funnel illustrates why personaliztion is essential to meet customer expectations and to delivering results.
Read MoreB2B Content By Buying Stage [CHART]
Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.
Read MoreMillennials' Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
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