Consumer Behavior
Top Video Streaming Sites/Apps, June 2014 [CHART]
33% of US digital video viewers used Facebook, trailing YouTube’s 75%, but a greater percentage than other well-known video services like Netflix and Hulu.
Read MoreTypes Of Sites & Apps People Use To Watch Online Video, 2014 [CHART]
73% of internet users in Canada and the US used a video site or app to watch digital video.
Read MoreTop 10 Video Properties By Unique Viewers, October 2014 [CHART]
YouTube captures nearly 20% of US video advertising spending right now.
Read MoreTop 5 Online Marketing Success Metrics, January 2015 [CHART]
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
Read MoreYoung Adults’ Socioeconomic Characteristics, 1980-2013 [CHART]
During the 2009-2013 period, 18-34-year-olds comprised 23.4% of the US population, down from 29.6% in 1980.
Read MoreMost Popular Types Of Product Recommendations, January 2015 [CHART]
8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.
Read MoreHow Marketers Determine What Content Will Interest Their Audience, October 2014 [CHART]
Marketers were most likely to do this by looking at performance data of past content and campaigns.
Read MoreTime Marketers Spend Planning Social Content, October 2014 [CHART]
US marketing execs were most likely to say their companies created Twitter content on the same day.
Read MoreSocial Media Matrix [TABLE]
The proportion of Facebook users who also use another platform increased significantly since August 2013 for each platform.
Read MoreUsers Of Multiple Social Media Sites [CHART]
More than half of internet users (52%) use two or more of the social media sites.
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