Consumer Behavior
Top Channel Candidates For Personalization, September 2014 [CHART]
just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.
Read MoreTop Channels That Benefit From Personalization, September 2014 [CHART]
95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.
Read MorePrevalence Of Telemedicine, October 2014 [CHART]
46% of more than 400 hospitals and medical practices said they used at least one type of telemedicine, most often videoconferencing.
Read MoreMost Effective & Difficult Email List Growth Tactics, January 2015 [CHART]
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing.
Read MoreTop US Brand Buzz Rankings, 2014 [CHART]
Amazon enjoys the best public perception for the second consecutive year.
Read MoreMillennials' Most Memorable TV Commercials For 2014 [TABLE]
Fast food and QSR ads performed well with Millennials (18-33) last year.
Read MoreTop Mobile Website Access Methods, January 2015 [CHART]
Mobile app consumption relative to the mobile web may be overstated.
Read MoreAmericans' Assessments Of Their Own Financial Situation [TABLE]
American adults are feeling better about their personal financial situations this year.
Read MoreMarketing Benefits Of YouTube [INFOGRAPHIC]
This infographic from BrandOmni illustrates the many benefits of using YouTube for marketing.
Read MorePrevalence Of Email Subject Line Testing, October 2014 [CHART]
About one-quarter of marketers hadn’t tested any of their email campaign subject lines in the past month.
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