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Consumer Behavior

Factors Influencing Decision To Go See A Movie, November 2014 [CHART]

US adults were most motivated to see a movie at the theater by recommendations from friends, cited by 35%.

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Top Reasons People Aren't Going To The Movies As Much, November 2014 [CHART]

One-quarter of US adult moviegoers have cut back on theater visits.

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Top 10 Countries By Mobile Facebook Users, 2013-2018 [TABLE]

Overall, there will be 1.58 billion mobile phone social network users worldwide in 2015.

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Global Mobile Phone Facebook Users, 2013-2018 [CHART]

Nearly 1 billion Facebook users worldwide will access the social network on a mobile phone at least once each month in 2015.

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What Viewers Think About Super Bowl Commercials, 2008 vs 2015 [CHART]

The Super Bowl is almost here, and NBC has reportedly sold out of ad space at a record $4.5 million per 30 seconds.

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Facebook's Mobile Active Users & Mobile Ad Revenues, 2012-2014 [CHART]

Facebook’s advertising revenues grew by 53% year-over-year in Q4 to reach almost $3.6 billion.

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Top US Markets By Video-On-Demand Subscription Penetration, November 2014 [CHART]

Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.

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Marketers' Expected Percent Of Mobile Traffic, October 2014 [CHART]

45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.

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Top Reasons People Switch Service Providers, January 2015 [CHART]

Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.

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Mobile Share Of US Organic Search Traffic, Q3 2013-Q4 2014 [CHART]

More than 42% of US organic search visits in Q4 2014 came from mobile devices, up from 31% share during the year-earlier period.

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