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Consumer Behavior

Trends That Will Affect Marketers By 2020, February 2015 [CHART]

Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.

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Top Service Provider Changes People Make When They Move, February 2015 [CHART]

The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%).

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How Marketers' Are Using Insights Gleaned From Data, January 2015 [CHART]

Almost half of marketers report significant pressure to be more data-driven in their efforts.

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Global Smart Phone In-Car App Sales, 2015 & 2020 [CHART]

Apple CarPlay for iPhones sales are expected to surge 2,550% worldwide between 2015 and 2020, from 1.4 million units sold to 37.1 million.

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Global Appeal Of Self-Driving Cars By Age, November 2014 [CHART]

Two-thirds of consumers with drivers licenses polled worldwide said self-driving cars were appealing.

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Type Of Content B2B Buyers Most Likely To Consume Post-Purchase, October 2014 [CHART]

36% of B2B tech buyers said they were most likely to consume thought leadership content after a purchase.

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B2B Technology Buyers' Desire For Post-Purchase Content, October 2014 [CHART]

80% of US B2B tech decision-makers said it was important or very important to receive ongoing content after making a purchase.

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Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game [CHART]

Chart - Automotive Super Bowl Ad Conversion Rates For The 8 Weeks Following The Game

Super Bowl increase in conversion rates for automobiles simply mirrors the monthly industry-wide sales data.

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US Snapchat Users By Age, Q3 2014 [CHART]

22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.

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Demographics Of Snapchat Fans, August 2014 [CHART]

18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.

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