Consumer Behavior
Effect Of Frequency On Email Open Rates, B2B vs B2C [CHART]
Open rates are pretty steady for B2B, hovering around 30%.
Read MoreAmount Millennials Spend Via Social Commerce, Fall 2014 [CHART]
Nearly three-quarters of Millennials spent $49 or less when buying something via Twitter, compared with 54% who said the same about Facebook.
Read MoreWhy Millennials Follow Brands On Facebook, Twitter or Pinterest, Fall 2014 [TABLE]
US Millennials were most likely to follow a brand or company on Twitter to get a coupon or discount, cited by 85%.
Read MoreFemale Homeowners' Attitudes Toward Smart-Home Tech, November 2014 [TABLE]
US female homeowners in the under-35 age group consistently overindexed for usage and interest in smart-home technology features when compared with all women surveyed.
Read MoreUse & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Read MoreWhere SMB Owners Would Have Invested Resources At Startup, December 2014 [CHART]
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
Read MoreSMBs Attitudes Toward Online Marketing, 2013 vs 2014 [CHART]
Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers.
Read MoreTop Ways People Would Use Wearables, December 2014 [CHART]
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
Read MoreTypes Of Information Health Self-Trackers Monitor, December 2014 [CHART]
31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
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