Consumer Behavior
Marketing & Sales Team Alignment, February 2015 [CHART]
Most marketers and salespeople feel that their teams are somewhat aligned.
Read MoreMobile Advertising Monetization By OS, 2011-2014 [CHART]
Android is now squarely in the lead when it comes to mobile ad impressions on the Opera Mediaworks network, ending the year with 62.7% share in Q4.
Read MoreB2B Opportunity-To-Deal Conversion Rates By Channel, October 2014 [CHART]
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
Read MoreB2B Lead Conversion Rates By Channel, October 2014 [CHART]
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
Read MoreFrequency Of Use Of Reward Program Apps, September 2014 [CHART]
Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.
Read MoreMobile Campaign Effectiveness By Type, November 2014 [CHART]
46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.
Read MoreMobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]
Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.
Read MoreReputation Ratings Of Select Industries, 2014 vs 2015 [CHART]
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Read MoreBaby Boomers In The Workforce By Age, February 2015 [CHART]
Almost 8 in 10 of the youngest Baby Boomers are working full-time, part-time or seeking work.
Read MoreTop 3 Business Challenges For Retailers, February 2015 [CHART]
A leading 69% of retailers pointed to their need to be there to meet consumers’ use of mobile as part of their shopping experience as their top challenge.
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