Consumer Behavior
Top Elements Of Effective B2B Content, February 2015 [CHART]
believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.
Read MoreBaby Boomers’ Spending Trends, February 2014 [TABLE]
Baby Boomers on the whole report spending more than they were a year ago.
Read MoreConsumer Attitudes Toward mCommerce, February 2015 [CHART]
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
Read MoreCPG Coupon Redemption & Savings, 2008-2014 [CHART]
Consumers saved $3.6 billion from redeeming CPG coupons last year, up 2.9% from $3.5 billion the year before.
Read MoreGo-To Sources For Business Information, November 2014 [CHART]
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Read MoreMost Trusted Sources Of News & Information, November 2014 [CHART]
Search engines have surpassed traditional media to become the most-trusted media source globally.
Read MoreMost Valuable Marketing Automation Features, February 2015 [CHART]
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
Read MoreMobile App Use By Time Of Day, January 2015 [CHART]
US mobile application usage peaks at 8PM and drops sharply until roughly 4AM.
Read MoreTypes Of Partners With Whom Global CEOs Collaborate, December 2014 [CHART]
66% of CEOs said they were currently engaged or considering collaboration with customers.
Read MoreWhy CEOs Worldwide Collaborate In Joint Ventures, December 2014 [CHART]
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
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