Consumer Behavior
Why Small Business Owners Won't Adopt Mobile Payments, December 2014 [CHART]
SBOs not interested in mobile payments were most likely to say it just didn’t make sense for their businesses.
Read MoreHow Small Business Owners Believe Mobile Payments Will Affect Them, December 2014 [CHART]
Nearly 70% of small business owners believed mobile payments could offer customers a simpler payment experience.
Read MoreConsumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreShare Of Video Ad Views By Device, 2013 vs 2014 [CHART]
Tablets are popular devices for video viewing but OTT streaming devices such as Apple TV and Chromecast have moved ahead in digital video monetization.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
Read MoreUS Text Messaging Revenues, 2014-2018 [CHART]
Last year, SMS traffic fell 2.0% globally year over year, hitting 7.475 trillion. North America saw the biggest drop, falling 5.4% last year.
Read MoreGlobal Text Message Traffic By Region, 2004-2014 [TABLE]
Text messaging is losing its share of the action thanks to the rise of over-the-top (OTT) mobile messaging services such as WeChat.
Read MoreTop Obstacles To Email List Growth, January 2015 [CHART]
Fully 67% of marketers said email list growth was very important to the overall success of their marketing program.
Read MoreFrequency With Which Clients Engage With SBOs Via Website, November 2014 [CHART]
One-third of SBOs said new or existing clients engaged with them through their websites at least daily.
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