Consumer Behavior
Influence Of YouTube Stars, March 2015 [CHART]
Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star.
Read MoreInterest In TV Commerce, March 2015 [CHART]
Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.
Read MoreDevices People Currently Use & Plan To Use For Banking, 2014 & 2016 [CHART]
Mobile banking ranked as the third most-used bank feature among respondents, at 45%.
Read MorePrimary Attitude Toward Mobile Banking, 2010-2014 [CHART]
For the first time in 2016, eMarketer expects the majority (51.2%) of adult mobile phone users in the US to use mobile banking.
Read MoreUS Magazine Audience Share By Platform, 2013 vs 2014 [CHART]
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.
Read MoreIn-View Online Video Ad Views By Completion Level, Q4 2014 [CHART]
As viewability rates experienced a strong increase in Q4 2014, US video ad completion rates while in-view did, too, rising 6 percentage points from Q3 2014 to 26.0%.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreTrust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
Read MoreBiggest Online Technology Challenges, January 2015 [CHART]
According to executives worldwide, security concerns were the biggest digital technology challenges, cited by 51%.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
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