Consumer Behavior Archives - Page 121 of 547

High-Net-Worth Households, 1997-2014 [CHART]

There were 10.1 million US households with net worth of at least $1 million, last year, up from 9.6 million in 2013 and the highest level on record.

Consumers Whose Doctor Uses An Electronic Health Records System By Generation, August 2014 [CHART]

63% of Millennials said they would provide their health data to their doctors via wearables or Wi-Fi so that they could monitor their well-being.

Health Technologies That Interest Millennials, January 2015 [CHART]

US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.

US Population Distribution By Race, 2014 vs 2060 [CHART]

Hispanics will account for 33.5% of the under-18 population in 2060, growing from 24.4% last year to rival the non-Hispanic white population in number.

Online Form Conversion Rates By Type, March 2015 [CHART]

Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.

Young Millennials' Social Media Use, March 2015 [CHART]

Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.

Influence Of YouTube vs TV/Movie Stars, November 2014 [CHART]

54% of US teen internet users followed YouTubers on social platforms.

Extent To Which Marketers Use Data To Optimize Customer Experience, December 2014 [CHART]

Just 10% of marketers and 8% of agencies had tied together customer data across channels, tools and databases.

Benefits Of Customer Experience Optimization, December 2014 [TABLE]

Less than one-fifth of respondents (18%) in both groups said they or their clients used a single customer profile for all marketing efforts, vs. 45% of marketers and 33% of agencies who didn’t.

Channels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]

B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.