Consumer Behavior
Sources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreFacebook Organic Reach [INFOGRAPHIC]
This infographic by Quicksprout illustrates ways you can improve your content’s organic reach in Facebook.
Read MoreBrand Awareness Of AdChoices, March 2015 [CHART]
74% were not familiar with the campaign supporting AdChoices brand awareness.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreEssential Data Sets For Marketing Success, December 2014 [CHART]
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Read MoreDigital Marketers Top Priorities, 2015 [CHART]
According to polling by Millward Brown for Kentico Software, big data was the No. 3 highest priority for US digital marketers this year.
Read MoreOrange Is The New Black Fans On Social [INFOGRAPHIC]
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Read MoreContent Buyers Consider Valuable Enough To Submit A Form, April 2015 [CHART]
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
Read MoreMarketers' Use Of Phone Data, April 2015 [CHART]
Few marketers and eCommerce professionals (predominantly based in Europe) agree that they use insight from phone calls to tailor on-site content.
Read MoreStreaming Video Ad Completion Rates By Device Type, 2014 [CHART]
Streaming video ad completion rates were lower on devices with smaller screens last year.
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