Consumer Behavior
Internet-Connected TV Market Penetration & Viewing, 2010-2015 [CHART]
Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.
Read MoreMarketers' Top B2C & B2B Social Channels, May 2015 {CHART]
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
Read MoreVideo Game Devices Frequent Gamers Use, February 2015 [CHART]
PCs were the most popular game-playing devices, used in 62% of gamer households.
Read MoreDemographics Of Video Gamers, February 2015 [CHART]
Four out of five US households owned a device used for video gaming, and there was an average of two gamers in each game-playing household.
Read MoreHow Sports Fans Consume Mobile Content, January 2015 [CHART]
While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months.
Read MoreTop Features People Want For Wearables, April 2015 [CHART]
Wearable device awareness is high, but ownership—and purchase intent—remain low.
Read MoreTop 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
Read MoreTop Ways To Win Customers Back After Bad Experience, May 2015 [CHART]
Roughly 3 in 4 consumers surveyed across 9 countries have experienced their ‘worst customer experience failure’ within the past 2 years.
Read MoreUS Smartphone Penetration By Age Group, 2014-2015 [CHART]
US Smartphone penetration reached 77% of the US mobile subscriber market (13+) during Q1 2015.
Read MoreTrust In Security Of Personal Information By Generation, May 2015 [CHART]
44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
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