Consumer Behavior
Agency & Clients' Attitudes Toward Briefing & Approval Process, February 2015 [CHART]
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
Read MoreHow Agencies & Clients View Their Relationship, February 2015 [CHART]
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Read MoreCustomer Service Satisfaction By Communications Channel, June 2015 [CHART]
American adults are most likely to rate companies’ customer service via phone (90%) and online chat (85%) as meeting or exceeding expectations.
Read MoreMost Reputable Brands Among US LGBT Consumers, June 2015 [CHART]
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
Read MoreMost Influential Types Of Retailer Website Content, June 2015 [CHART]
Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.
Read MoreWebinar Registration Benchmarks, 2013-2014 [CHART]
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,
Read MoreMillennials' Top Sources Of Health Information, June 2015 [CHART]
Parents are the top source of health information for teen Millennials (13-18), 55% of whom say they get ‘a lot’ of health information from them.
Read MoreWhere People Find Mobile Videos, June 2015 [CHART]
Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.
Read MoreEffects On Consumers Of Corporate Social Responsibility Efforts, June 2015 [CHART]
Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year.
Read MoreGlobal Daily Media Consumption Time, 2010-2017 [CHART]
Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day,
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