Consumer Behavior
eSports Global Revenues By Region, 2015 [CHART]
eSports revenues worldwide were forecast to reach $612 million this year.
Read MoreFrequency Of Emoji Use, February 2015 [CHART]
6 billion emoticons or stickers are sent every day via mobile messaging apps worldwide.
Read MoreWearables At Work, March 2015 [CHART]
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Read MoreHow Women Share Online Videos, March 2015 [CHART]
More than seven in 10 women said they shared online videos on Facebook.
Read MoreHow Women Find Online Videos, March 2015 [CHART]
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Read MoreHow Often People Check Email, August 2015 [CHART]
A significant share of consumers are actively checking their email accounts throughout the day.
Read MoreMarketers' Top Challenges To Understanding Their Audiences, August 2015 [CHART]
Marketers need to understand who their audiences’ influencers are, as this is the top factor preventing them from better knowing their audiences.
Read MoreApp Use By Ethnicity, Q4 2014 [CHART]
African-Americans use more apps on average than any other race or ethnicity.
Read MoreDemographics Of US Mobile-Only Newspaper Readers, March 2015 [CHART]
Males were the driving force behind mobile-only newspaper readership gains.
Read MoreConsumers' Perceived Benefits Of The Sharing Economy, December 2014 [CHART]
44% of US adult internet users were familiar with the sharing economy, and nearly one-fifth of respondents had actually used such a service.
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