Consumer Behavior
US eCommerce Metrics by Device, Q1 2015 [CHART]
Smartphones have grown to represent almost 1 in 5 visits to US eCommerce retailers.
Read MoreThe Benefits Of Marketing Personalization, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MorePreferred Pay TV Subscription Model, 2012-2014 [CHART]
Those tied to a monthly cable or satellite package were interested in mixing it up—and taking more control over the content they were paying for.
Read MoreAppeal Of A La Carte TV Service, April 2015 [CHART]
67% of US adult internet users said they paid for the majority of TV content they viewed, vs. 15% who mainly watched free TV.
Read MoreFrequency Of Pinterest Users' Online Purchases By Category, March 2015 [CHART]
In Q1 2015, Pinterest accounted for the second-highest share of social media-driven site visits in North America, at 19.0%.
Read MoreMost Influential Pinterest Categories For Purchase Decisions, March 2015 [CHART]
There will be 47.1 million US Pinterest users of all ages this year, representing 26.1% of social networkers.
Read MoreThe Value Of Loyal Social TV Fans [INFOGRAPHIC]
In addition to their loyalty, social TV fans who Tweeted about three or more episodes also exhibited other traits that could be valuable for TV networks and advertisers.
Read MoreTV Programs With The Most Loyal Social Fans [TABLE]
A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.
Read MoreHow Social TV Fans Join Program Conversations [CHART]
A Nielsen survey demonstrates how social TV fans join Twitter conversations about their favorite programs during the course of a season.
Read MoreDevices Mothers Use To Check Facebook, 2012-2015 [CHART]
In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.
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