Consumer Behavior
Instagram Hashtags [INFOGRAPHIC]
This infographic by Dan Zarrella illustrates the effect of hashtag use on Instagram.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreMobile Transaction Abandonment, August 2015 [CHART]
A majority (56%) of US smartphone owning adults have abandoned a mobile transaction.
Read MoreTime Spent On Mobile Devices – Apps vs Browser, June 2015 [CHART]
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
Read MoreResearch Tools That Influence Marketers' Decisions, July 2015 [CHART]
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
Read MoreBudget Allocations By Customer Journey Stage, September 2015 [CHART]
CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.
Read MoreTop Factors In Website Trust, September 2015 [CHART]
A majority of consumers don’t trust websites that suffer from security and usability issues.
Read MoreInternet Adoption By Demographic, 2000-2015 [TABLE]
The overall Internet adoption rate among US adults stands at 84% this year as it has since 2013, and is up from 52% in 2000.
Read MoreImportance Of Search To Small Business Owners, 2014 & 2015 [CHART]
Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities.
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