Video Marketing
Top Ads On YouTube For 2013 [CHART]
Which brands managed to take the most advantage of the burgeoning online video advertising space this year?
Read MoreSMBs Use Or Planned Use Of Mobile Apps, November 2013 [CHART]
Nearly seven in 10 respondents said they either currently used or plan to adopt in 2014 Facebook for mobile marketing purposes.
Read MoreShare Of Time Watched By Video Duration & Device, Q3 2013 [CHART]
Mobile and tablet video plays reached a new high of 15% share of all online video plays during Q3, more than double the share from a year earlier.
Read MoreMost Popular Content Types For B2B Tech Buyers, December 2013 [CHART]
White papers top the list, with 49% of respondents claiming to have used them to evaluate a tech purchase in the prior 6 months.
Read MoreOn-Demand Video Services Penetration, December 2013 [CHART]
7 in 10 TV households in the US have a DVR, subscribe to Netflix, or use Video-on-demand (VOD) from a cable or telco provider.
Read MoreFacebook Traffic Referral Trends, September 2012 – November 2013 [CHART]
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Read MorePerformance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]
Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.
Read MoreUS Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]
Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.
Read MoreSocial Engagement With Brands, December 2013 [TABLE]
Almost 1 in 5 consumers claim to have discovered a product through Pinterest, while YouTube videos have influenced a purchase at least once for 53% of respondents.
Read MoreMedia Users By Age & Channel, December 2013 [CHART]
More than 9 in 10 Americans listen to radio on a weekly basis, with those figures highest among Hispanics (94%) and African-Americans (92%).
Read More