Video Marketing
Types Of Sponsored Social Media Marketers Use, 2011-2013 [CHART]
A slight majority (52%) of marketers have used Sponsored Tweets, up from 47.3% last year and 39.4% in 2011.
Read MoreBranded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]
47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.
Read MoreUS TV Ad Spending, 2011-2017 [CHART]
TV advertising expenditures are set to climb from $66.35 billion to $75.25 billion between 2013 and 2017.
Read MoreTop TV Programs Of 2013 [TABLE]
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
Read MoreOnline Video Ad Views, December 2011-November 2013 [CHART]
The number of online video ads Americans are watching from desktops and notebooks continues to rise on a monthly basis.
Read MoreAverage Number Of Friends/Followers Women Have On Social Networks, August 2013 [CHART]
Women had an average of 250 connections on Facebook, vs. 163 on Twitter and just 89 on Instagram.
Read MoreAverage Time Women Spend on Social Networks, August 2013 [CHART]
79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram.
Read MoreTop 10 Smart Phone Apps Of 2013 [CHART]
Facebook and Google are dominant among smart phone apps, accounting for 7 of the top 10.
Read MoreMillennials' Shared Online Experiences, December 2013 [CHART]
Two-thirds of Millennials said they share at least some social experiences online.
Read MoreTV Streamers' Viewing Preferences, December 2013 [TABLE]
Two-thirds of TV streamers said that if they took a digital time out, they’d still want to watch TV.
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