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Video Marketing

Primetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]

Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.

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Online TV Show Sources Used By Primetime TV Viewers, January 2014 [CHART]

3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.

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Americans' Small-Ticket Budget Cutbacks, November 2012 vs December 2013 [CHART]

Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.

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Online Video Discovery Methods, January 2014 [CHART]

Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.

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Social TV & Super Bowl Ads [INFOGRAPHIC]

This infographic from Crowdtap illustrates the social side of Super Bowl ads.

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Appeal Of Online Video Ad Types, January 2014 [CHART]

Across 6 ad types listed, pre-rolls emerged as the most acceptable type of ad, cited by 22% of respondents.

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Marketers’ Single Most Exciting Opportunity For 2014 [CHART]

According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).

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TV Viewers & Multitasking, January 2014 [VIDEO]

New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.

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How Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]

Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.

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Internal Marketing Teams' Weaknesses At Online Marketing [CHART]

The professionals surveyed especially lack confidence in their internal marketing teams

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