Video Marketing
Primetime TV Viewers' Pay-TV Subscription Trends, February 2014 [CHART]
Some 64% of American prime-time TV viewers aged 18-49 claim to be Cord-Lovers, having maintained or added to their current level of cable/satellite subscription during the past 6 months.
Read MoreOnline TV Show Sources Used By Primetime TV Viewers, January 2014 [CHART]
3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months.
Read MoreAmericans' Small-Ticket Budget Cutbacks, November 2012 vs December 2013 [CHART]
Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year.
Read MoreOnline Video Discovery Methods, January 2014 [CHART]
Almost 8 in 10 find videos through social means, with 50% finding them through their social network and 45% from word-of-mouth.
Read MoreSocial TV & Super Bowl Ads [INFOGRAPHIC]
This infographic from Crowdtap illustrates the social side of Super Bowl ads.
Read MoreAppeal Of Online Video Ad Types, January 2014 [CHART]
Across 6 ad types listed, pre-rolls emerged as the most acceptable type of ad, cited by 22% of respondents.
Read MoreMarketers’ Single Most Exciting Opportunity For 2014 [CHART]
According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).
Read MoreTV Viewers & Multitasking, January 2014 [VIDEO]
New survey data from TiVo suggests that viewers themselves believe they’re primarily paying attention to the box.
Read MoreHow Mobile Use Has Changed Smart Phone Owners' Activities, November 2013 [TABLE]
Just 18% of US smart phone owners said a smart phone/tablet had somewhat or completely changed how they managed their health.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
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