Video Marketing
Social Networks US Hispanics Use For Local Shopping, Q3 2013 [CHART]
While Hispanics used Facebook for local shopping more than any other channel, non-Hispanics used it slightly more.
Read MoreAuto Ads That Prompted Consumer Research, May 2013 [CHART]
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,
Read MoreAgency Interest In Streaming/Online Video, March 2014 [CHART]
Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3.
Read MoreUK Youth Mobile Behaviour, January 2014 [TABLE]
75% of UK child and teen tablet users employed their device in order to learn things.
Read MoreReach Of Ellen DeGeneres Oscars Selfie Tweet [INFOGRAPHIC]
This infographic from Twitter illustrates the reach of Ellen DeGeneres’ celebrity selfie tweet.
Read MoreSMBs’ Top-Rated Lead Sources, March 2014 [CHART]
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
Read MoreAmericans' Video Viewing Habits, March 2014 [TABLE]
53% of respondents to the survey agreed that they record live video content in order to skip ads.
Read MoreOnline Video Ad View Growth By Content Genre, Q4 2013 [CHART]
Online video continues to grow quickly, with video views up 31% year-over-year in Q4 and video ad views up a similar 30%.
Read MoreDaily Mobile Activities, February 2014 [CHART]
Smart phone owners spend a whopping 3.3 hours per day on their phones, while tablet owners are close behind, averaging 3.1 hours a day on their devices.
Read MoreMale Attitudes Toward Shopping, February 2014 [TABLE]
More than 6 in 10 men aged 18-49 said they’re open to choosing new brands across several categories when shopping for the household.
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