Video Marketing
US Online Video Ad View Completion Rates By Ad Length, Q4 2013 [CHART]
Fifteen-second ads run during long-form content saw a 92% completion rate, compared with 75% for short-form videos.
Read MoreUS Online Ad Views Growth By Duration, Q3 – Q4 2013 [CHART]
According to data from FreeWheel, ads served through the company’s network during long-form digital videos jumped 86% year over year in Q4 2013.
Read MoreMulti-Channel Video Trends, 2013 [CHART]
Video subscription trends for cable, satellite, telephone and multi-channel video.
Read MoreOnline Video's Influence Over Branding & Purchase Decisions, March 2014 [TABLE]
77% said they view companies that create online video as being more engaged with customers (77%).
Read MoreAverage Order Value By Social Referrer, March 2014 [CHART]
Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).
Read MoreOnline Video Viewer Growth In The UK By Age, 2012-2018 [TABLE]
By 2016, the absolute number of 18- to 24-year-olds watching digital video will begin to decline.
Read MoreOnline Video Viewers In The United Kingdom, 2012-2018 [TABLE]
Between 2013 and 2014, the number of digital video viewers will rise 5.7%.
Read MoreFactors Contributing To Retweetability, March 2014 [CHART]
Photos averaged a 35% boost in retweets across the 5 areas examined – TV, news, music, government and politics, and sports – followed by videos, which averaged a 28% increase.
Read MoreTypes Of Mobile Video Content, March 2014 [CHART]
About 6 in 10 smrt phone users said they rarely (20.6%) or never (39.7%) watch TV shows, movies, or video content on their device during the average week.
Read MoreHow American Men Research New Brands Of Grooming Products, August 2013 [TABLE]
More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.
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