Video Marketing
Where UK Millennials Go To First For News, October 2013 [CHART]
One-quarter of UK teen internet users went to social networks first for news, putting this platform level with TV.
Read MoreLive Broadcast TV vs. Online TV Consumption, March 2014 [CHART]
Based on a survey of 1,671 adult broadband users who view video on TV.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreUS Millennials' Most Influential Advertising Medium, March 2014 [CHART]
Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.
Read MoreTop Industries By Branded Video Views Worldwide, 2013 [TABLE]
The consumer packaged goods industry saw the most video ad views, with over 2.22 billion.
Read MoreGlobal Branded Video Ad Views, 2009-2013 [CHART]
Branded video ad views worldwide totaled 19.04 billion between 2009 and the end of 2013.
Read MoreMost Effective Online Video Distribution Channels, March 2014 [CHART]
2 in 3 marketing and sales decision-makers and practitioners from around the world using video marketing are planning to increase their spending on the medium over the next year.
Read MoreMillennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]
Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.
Read MoreStreaming Video Sites UK Residents Use, February 2013-February 2014 [TABLE]
While physical video sales dropped in the United Kingdom in 2013, digital video saw a rise of over 40%.
Read MoreShare Of Online Ad Views By Device & Duration, Q4 2013 [CHART]
One-fifth of long-form digital video ad views took place on a tablet, compared with 4% of short- and medium-form views.
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