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Video Marketing

US Online Video Ad Spending, 2012-2018 [CHART]

Online video advertising will make up nearly 12% of all digital ad spending in the US this year.

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Online Video Ad Performance By Age, Q1 2014 [CHART]

Older viewers were more likely to click on video ads than their younger counterparts in Q1.

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Cord-Cutting Intent Among Adult Broadband Users, 2011-2014 [CHART]

Customer satisfaction with pay-TV providers is at a multi-year low, but that doesn’t appear to be affecting subscriptions.

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Social Channels Top Charities & Non-Profits Use, June 2014 [CHART]

Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform.

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Share Of Online Video Starts By Device, Q1 2013 vs Q1 2014 [CHART]

Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier.

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Generation V Media Consumption By Age & Channel, July 2013 [TABLE]

TV remains the biggest single element of Generation V’s media usage.

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Meetings [INFOGRAPHIC]

This infographic from Fuze illustrates some surprising facts about meetings.

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Devices UK Millennials Will Use To Follow The World Cup, May 2014 [CHART]

TV will be the medium of choice for UK consumers following the action, even among the most digitally connected and especially mobile millennial cohort.

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GoPro Shark Attack & Twitter Relationship Surveys [VIDEO]

Episode 52 of the Beyond Social Media show: David Erickson & BL Ochman discuss the GoPro Shark Attack video as a marketing gimmick & Twitter’s social graph.

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The Mobile Consumer [INFOGRAPHIC]

This infographic from vouchercloud illustrates the many facets of the mobile consumer.

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