Video Marketing
US Online Video Ad Spending By Device, 2012-2018 [CHART]
Online video remains well ahead of ad investments in video programming on smartphones and tablets—for the time being.
Read MoreUS TV vs. Online Ad Spending Increases, 2012-2018 [CHART]
Despite digital video’s astronomical rise percentagewise, eMarketer projects that TV will add more new dollars this year.
Read MoreUS TV vs. Online Video Ad Spending, 2012-2018 [TABLE]
Digital video advertising in the US is increasing at an eye-popping rate, but TV ad spending will still outpace digital video in dollar growth in 2014.
Read MoreUS Online Ad Revenues By Channel, 2013-2018 [CHART]
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
Read MoreGlobal Time Spent Watching eSports Video [CHART]
IHS projected impressive growth through 2018, when total eSports viewing hours were forecast to reach 6.6 billion worldwide.
Read MoreTypes Of Programmatic Buying Used By Client-Side Advertisers, March 2014 [CHART]
More than half of marketers studied didn’t understand programmatic well enough to buy and execute campaigns with it.
Read MoreB2B Marketers' Most Significant Search Marketing Trends, June 2014 [CHART]
Roughly 8 in 10 B2B marketers from around the world (but primarily in North America) say that their content marketing and SEO efforts are at least somewhat integrated.
Read MoreVideo Viewing On Connected Devices, 2013 vs 2014 [CHART]
Almost half (46%) of TV user households watched video on a portable computer during the past year, with 43% watching video on a smartphone and 35% on a tablet.
Read MoreNetflix Branded Content Examples & Wikipedia's Battle Against Brands [VIDEO]
Episode 53 of the Beyond Social Media show: David Erickson & BL Ochman discuss examples of Netflix branded content efforts & Wikipedia’s battle with brands.
Read MoreMarketers Who Do Not Think TV Will Be An Effective Mass Reach Tactic, January 2014 [CHART]
Marketers are often quite dismissive of the TV ad opportunity.
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