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Video Marketing

Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

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Social Sites Used For Work By US Physicians, June 2014 [CHART]

44% of US physicians still aren’t using social media sites for professional purposes.

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Consumer Interactions With Brands On Social Networks, July 2014 [CHART]

Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.

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Daily Online Video Consumption By Content Type, 2010-2013 [TABLE]

More people are gravitating toward full-length video content as opposed to shorter clips.

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Global Netflix Subscribers By Subscription Type, Q1 2012-Q1 2014 [TABLE]

For Q1 2014, Netflix reported 34.38 million US streaming subscribers, a 23.2% increase from its prior-year figure of 27.91 million.

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Americans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]

Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.

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Top 10 Most Popular Smart Phone Apps, May 2014 [CHART]

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.

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Top Mobile Phone Activities For Hispanics, March 2014 [TABLE]

As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.

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Top Smart Phone Activities By Generation, July 2014 [TABLE]

Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.

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