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Video Marketing

Social Referral Traffic Trends, January 2013-June 2014 [CHART]

Facebook continues to cement its position as the leading social referrer of website traffic.

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Types Of Blog Content, June 2014 [CHART]

Among US bloggers studied, nearly three-quarters of respondents used an image such as a stock photo or diagram in their blog posts, and 44.5% reported including more than one.

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Reasons For Voluntarily Watching Video Ads, July 2014 [CHART]

43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.

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Mobile Visits To Popular Sites By Device, January 2014 [CHART]

Smart phones were more than twice as popular as tablets for mobile pinning.

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Channels Senior Ad Execs Expect Will Grow [CHART]

US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.

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Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

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Use Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]

Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Device Penetration Among US College Students, July 2014 [CHART]

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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TV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]

Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.

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