Video Marketing
US Pay-TV Penetration, 2010-2014 [CHART]
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.
Read MoreTop Channels Marketers Use To Distribute Content, June 2014 [CHART]
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Read MoreImportance Of Offering Traditional TV & Online Video Multiplatform Package, April 2014 [CHART]
Enthusiasm for cross-platform video buying, particularly the ability to bridge digital video and TV, is high.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
Read MoreVideo Content Marketing Effectiveness, September 2014 [CHART]
7 in 10 marketers feel that video is better than other content types at producing desired results or conversions.
Read MoreMost Popular Streaming Video Devices, August 2014 [CHART]
While the laptop computer is the most common device used by US streaming households, streamers are also using game consoles, Blu-ray or DVD players, Roku boxes, and smart TVs.
Read MoreTV Viewing vs. Internet Use IN US & UK, June 2014 [CHART]
US consumers were no slouches when it came to total internet time.
Read MoreCollege Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
Read MoreCollege Students' Daily Use Of Social Networks By Site, July 2014 [CHART]
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Read MoreUS Home Entertainment Rental & Sales Revenues, 2012-2014 [TABLE]
Revenues from US subscription video-on-demand (SVOD) streaming services—such as Netflix—totaled more than $1.91 billion on in H1 2014.
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