Video Marketing
Trustworthy Vendor Website Features According To Small Business Owners, September 2014 [CHART]
Nearly 70% of respondents said an independent review of a product or service on a vendor’s site would make them most likely to trust the company.
Read MoreSources Mobile US Hispanics Use To Research Products, August 2014 [CHART]
53% of Hispanic mobile buyers looked for online product reviews on their smartphones and tablets.
Read MoreHow Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]
58% of Americans said that advertisers would have more personal consumer data in a decade.
Read MoreTypes Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]
29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.
Read MoreMobile Share of Online Video Views, 2012-2014 [CHART]
Mobile now accounts for more than one-quarter of online video views.
Read MoreThe Internet Spec Sheet [INFOGRAPHIC]
Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.
Read MoreLuxury Rich Media Ad Metrics vs Global Benchmarks, H1 2014 [TABLE]
The average clickthrough rate (CTR) for any polite banner ad in H1 2014 was just 0.13%. But for luxury ads of the same format, CTRs rose to 0.37%.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreConsumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Read MoreComparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
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