Video Marketing
Consumers' Relationships With Brands, October 2014 [CHART]
45% of 16-34-year-olds agree that “brands play an essential role in my life,” a sentiment shared by fewer in the 35-54 (35%) and 55+ (25%) age brackets.
Read MoreVideo Viewing On Tablets, October 2014 [CHART]
Table ownership increased from 40% in 2013 to 50% in this year’s study.
Read MoreTypes Of Content Young Millennials Share On Social, August 2014 [TABLE]
Those ages 13 to 22 were most likely to post pictures of themselves (60%), with photos of friends and family the second most popular content type.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreMost Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
Read MoreNetflix Original Programming Viewers, Q1 vs Q3 2014 [CHART]
Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1.
Read MoreXerox Buries The Lead On Sponsored Content Play
Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.
Read MoreMost Effective B2B Content Marketing Tactics, October 2014 [CHART]
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
Read MoreAspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreAverage Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
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