Video Marketing
Ad Traffic Generated By Bots, September 2014 [CHART]
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
Read MoreDevice Ownership Among American Kids, October 2014 [CHART]
The majority of US children and teens under 18 have access to some sort of digital device.
Read MoreMost Popular TV Networks & Services, December 2014 [TABLE]
Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49.
Read MoreFrequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]
76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.
Read MoreDaily Smart Phone Activities By Mobile Moms, July 2014 [CHART]
About six in 10 mothers describing the device as ‘like my backup brain.’
Read MoreOnline Video Ad View Share By Device & Duration, Q3 2014 [CHART]
Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.
Read MoreShare Of Time Spent Watching Online Video By Duration & Device, Q3 2014 [TABLE]
Mobile phones and tablets accounted for a combined 30% share of digital video views worldwide in Q3 2014, a quarter-over-quarter increase of 20%.
Read MoreConnected Devices People Want To Buy, October 2014 [CHART]
Nearly one-fifth of US internet users intended to purchase a wearable device within the next 12 months.
Read MoreTop Social Channels Adopted By B2C Brands, June 2014 [CHART]
B2C brands are active on an average of 7.5 social platforms of 17 examined.
Read MoreConsumer Willingness To Pay For New TV Programming, December 2014 [CHART]
Consumers seem willing to pay extra to add OTT to a basic internet + pay-TV package.
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