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Video Marketing

B2B Mobile Content Optimization, June 2015 [CHART]

Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.

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Most Influential Types Of Retailer Website Content, June 2015 [CHART]

Almost three-quarters of US online shoppers find product reviews influential when visiting a retailer’s website, making reviews the most influential content type of those identified.

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Where People Find Mobile Videos, June 2015 [CHART]

Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.

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Global Daily Media Consumption Time, 2010-2017 [CHART]

Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day,

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Internet-Connected TV Market Penetration & Viewing, 2010-2015 [CHART]

Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming media device.

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Marketers' Top B2C & B2B Social Channels, May 2015 {CHART]

B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).

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How Sports Fans Consume Mobile Content, January 2015 [CHART]

While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months.

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The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

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Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.

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Top Social Video Ad Metrics, December 2014 [CHART]

Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.

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