Video Marketing
Success Of B2B Video Marketing, September 2015 [CHART]
B2B marketers worldwide are using video to fulfill a variety of objectives. Most report that it’s working for their purposes, though not necessarily very well.
Read MoreNetflix Original Content Consumption, 2014 vs 2015 [CHART]
Between February 2014 and August 2015, the share of US Netflix users who didn’t watch any original content dropped by one-third.
Read MoreShare Of Video Viewing Time By Device & Content Length, Q2 2015 [CHART]
Online video viewers using mobile phones spent two-thirds of their viewing time in Q2 with content less than 10 minutes in length.
Read MoreMascots In Pharmaceutical Commercials
Three examples of pharmaceutical commercials that use bizarre mascots to illustrate the benefits of their drugs.
Read MoreTypes Of Sales Emails Executives Respond To, September 2015 [CHART]
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Read MoreMost Effective & Difficult Types Of Video Content, September 2015 [CHART]
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Read MoreMillennials' TV/Video Consumption, September 2015 [CHART]
Various pieces of research have suggested that consumers who stream video do so to complement their traditional TV viewing, rather than entirely replace it.
Read MoreMale Millennials' Emotional Responses To Video Ads, September 2015 [CHART]
Who has the most emotional response to online video ads? Apparently it’s Millennial men.
Read MoreTop Types Of Binge-Viewing Content, 2014 vs 2015 [TABLE]
Plenty of binge-viewers in this group are consuming dramas from the comfort of their couches.
Read MoreTop Types Of B2B Lead Generation Content, Q2 2015 [CHART]
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
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