Video Marketing
Facebook Brand Post Interaction Rates By Content Type, 2014 vs 2015 [CHART]
Image and video post interaction rates on Facebook dropped on a year-over-year basis in Q3, as they did in Q2, with the opposite trend apparent for link and text posts.
Read MoreB2B Video SEO Practices, October 2015 [CHART]
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs.
Read MoreFortune 500 Corporate Social Media Use, 2015 [CHART]
LinkedIn remains the most broadly used social network among the Fortune 500, with 93% of the companies analyzed maintaining an account.
Read MoreUS Companies Using Twitter & Instagram For Marketing, 2013-2017 [CHART]
As Instagram attracts marketers new to the platform, marketer usage of Twitter is plateauing.
Read MoreSocial Ad Targeting Effectiveness, September 2015 [CHART]
Facebook gets a grade of A from marketing executives for its targeting effectiveness.
Read MoreSocial Advertising Effectiveness For Driving ROI, September 2015 [CHART]
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Read MoreAttitudes Toward Video Ads By Device, October 2015 [CHART]
TV’s share of multi-screen video viewing time might be challenged by digital screens, but viewers remain most receptive to ads on live TV.
Read MoreContent Marketing Trends, B2C vs B2B, October 2015 [CHART]
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Read MoreMost Popular Social Sites For Teens, October 2015 [CHART]
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Read MoreMost Effective Types Of Content For Social Media, October 2015 [CHART]
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
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