Video Marketing
Top Reasons People Abandon Online Videos
Advertising revenues are key to the existence of much digital video content. Still, if there are too many ads playing, users will stop watching the video altogether.
Read MoreTop Events For B2B Marketing [CHART]
Events are one way for B2B marketers to engage and advance their relationships with customers.
Read MoreWeekly TV Everywhere App Use
Some 43.1% of US and Canadian adults are aware that their pay-TV provider offers TV Everywhere.
Read MoreHow B2B Content Marketers Identify Audience Needs
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Read MoreConsumers' Most Trusted Purchase Information Sources [CHART]
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Read MoreB2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Read MoreThe Economic Power Of Amazon, Apple, Facebook & Google [VIDEO]
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Read MoreMillennial Teens' Favorite Media Activities, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read MoreMillennial Teen Media Consumption, November 2015 [CHART]
Teens (aged 13-18) in the US spend roughly 9 hours per day with media, including more than 6-and-a-half hours with screen media.
Read MoreMillennials' Top Mobile Phone Activities, November 2015 [CHART]
Some 58% of American adults consider themselves addicted to their phone, and that figure rises to 76% among Millennials.
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